Professionals
Trained Worldwide
I am Avinash
#1 GEO Consultant & AI Search Strategist
As Co-founder and CEO of GetCito, formerly “AI Monitor”, I help companies increase AI-powered brand mentions by up to 320% across generative engines like ChatGPT and Perplexity.
0 Yrs.
Mastering
Inbound Marketing
Inbound Marketing
0K+
"LLM SEO"
Industry Standard
term coined
term coined
World's First
AIO Tool
Built
Built
AI Visibility
Brand Mentions
Citations
Entity Recognition
AI Rankings
AI Recommendations
AI Visibility
Brand Mentions
Citations
Entity Recognition
AI Rankings
AI Recommendations
MY STORY
20+ Years Building Solutions | Now Ensuring AI Tells Your Story Right
At 14, I learned that every problem is just an unexplored solution. I turned obsolete cassettes into 10,000 MP3 kits, earning eBay Power Seller status with 950+ reviews. It wasn't glamorous, but it taught me to listen to the market and build what people needed. Then I did what society calls "respectable" law school, five years of theory. In 2015, I founded Fusion Law School to bridge that gap. For seven years, I gave it everything.
Until 2 AM that night, everything collapsed.
Coffee cups surrounded me. My bank balance couldn't cover rent. Employees who'd
trusted me faced unemployment. That was rock bottom.
Then I searched for my company online and didn't recognize what I
saw.
AI search engines had rewritten my story. Facts twisted. Brand butchered. My
lawyer
instinct screamed "SUE!" But weeks of research revealed the brutal truth: there
was
no villain. Just AI, misunderstanding everything I'd built.
If it could misunderstand me, it could misunderstand anyone.
That's why I founded GetCito, formerly “AI Monitor”, in 2023.
Traditional SEO is dead. Page one rankings don't matter if AI tells the wrong
story
about you. ChatGPT, Perplexity, and Claude they're answering millions of queries
daily, and if they misrepresent your brand, you don't just lose visibility.
From cassette tapes at 14 to language models today, my mission never changed:
solve problems that matter.
Because in this new world, being misunderstood isn't just bad for business.
It's
extinction.
Professional Gallery
Conference Speaker
Speaking at AI/tech conference with engaging presentation
style and professional stage presence.
Innovation at Work
Deep focus on GetCito's development in a modern tech
workspace.
YesUsers Podcast Host
Recording insightful conversations with entrepreneurs and
industry experts.
Strategic Leadership
Leading team discussions on GetCito strategy and GEO
innovations.
Visionary Thinking
Contemplating the future of AI and technology innovation.
Industry Recognition
Celebrating achievements and recognition in the AI and
legal tech industry.
I BUILD AI-FIRST VISIBILITY STRATEGIES FOR BRANDS THAT REFUSE TO BE IGNORED
Serial entrepreneur and #1 GEO consultant helping B2B SaaS companies earn authority in the age of AI-powered search because being discovered isn't enough anymore.
AI SEARCH OPTIMIZATION SERVICES
Strategic consulting to position your brand as the trusted answer in AI-generated responses. I help B2B SaaS and enterprises implement AIO, AEO, and GEO strategies that earn authority, not just traffic.
GetCito TOOL
Track how your brand appears across ChatGPT, Perplexity, Google AI Overview, and other AI engines. Get real-time insights into AI-powered brand visibility and reputation.
Education & Work Experience
Bharati Vidyapeeth
B.B.A., LL.B - 5 Year Integrated CourseDual expertise in business strategy and legal frameworks, specializing in Intellectual Property, Corporate, and Securities Law.
2008 - 2013
Founder,
MP3KitBuilt and sold 10,000+ audio conversion devices as a teenage entrepreneur. Achieved eBay Power Seller status, my first lesson in product development and scaling.
June 2003 – December 2007
Associate Advocate
Practiced IP, Corporate, and Securities Law with credentials from Bharati Vidyapeeth and Harvard Law School. This legal foundation now powers my approach to AI governance and brand strategy.
June 2013 – December 2014
Founder & CEO,
Fusion Law SchoolScaled one of India's leading legal education platforms through content-led growth and SEO mastery. Served thousands of learners, proving content architecture drives real business results.
January 2015 – October 2023
Co-Founder & CEO,
GetCito, formerly “AI Monitor”Built the world's first AI Search Optimization platform. Trained 50,000+ professionals as the #1 GEO Consultant, helping brands become the answer AI recommends.
2023 – Present
THE HINDU
Indian companies embrace the global stage at South Summit 2023, promoting innovation and collaboration
Scroll.In
During the pandemic, many Indian students found focus in virtual study rooms
Alchemist Accelerator
GetCito, formerly “AI Monitor”, participated in the prestigious Alchemist Accelerator program and graduated in class 37
my skills
Mastering Visibility Skills
AI Search Optimization (AIO/AEO/GEO)
AI Search Optimization (AIO), the parent discipline of AEO, GEO, and LLM SEO, pioneers brand visibility across ChatGPT, Perplexity, and Google AI Overview.
Content Architecture & Strategy
Two decades of building content frameworks that drive organic discovery from scaling legal education platforms to engineering AI-first visibility strategies.
Entrepreneurship & Scaling
Built and scaled multiple ventures from MP3Kit to Fusion Law School to GetCito, mastering product development, market positioning, and growth execution.
Research & Framework Development
Published original research (LLM SEO Files Framework) and coined industry-standard terminology, translating complex concepts into actionable methodologies.
Academic & Open-Source Contributions
Coined the Term "LLM SEO"
Introduced the term "LLM SEO" (Large Language Model Search Engine Optimization) in 2023, defining a new discipline focused on optimizing content for AI-powered search engines. The term has been adopted by marketing professionals, SEO strategists, and AI researchers globally.
- Industry Standard Terminology
- Global Adoption Across Marketing Community
- Foundation for AIO, AEO, and GEO Disciplines
"Original Research Paper
Authored a comprehensive research framework analyzing optimization strategies for LLM-powered search engines, published on https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5375528 in 2025. Establishes methodologies for content structuring, entity-based signals, and brand visibility across AI-driven platforms.
- Published on SSRN (2025)
- Content Structuring Methodologies
- Entity-Based Signal Analysis
GetCito, formerly “AI Monitor” – World's First Open-Source AIO Platform
Co-founded GetCito in 2023, the world's first open-source tool for optimizing brand visibility across AI-powered search engines like ChatGPT, Perplexity, and Google's AI Overview. Tracks brand mentions, analyzes entity signals, and ensures accurate representation in AI-generated responses.
- First-to-Market Innovation
- Open-Source Platform
- Real-Time AI Brand Tracking
COURSES
Social App
TWO DECADES OF SEARCH EXPERTISE, NOW TEACHING AI'S FUTURE
I've trained 50,000+ professionals in AI Search Optimization since coining "LLM SEO" in 2023. Now I'm sharing the frameworks, research, and methodologies that are shaping how brands earn AI visibility.
“I wrote the playbook on AI Search Optimization. Literally.”
AI Search Guru
PODCAST
Mastering Visibility Skills
01.
Conquer AI Search With AI Podcast
Mastering AI-powered search strategies to help brands dominate ChatGPT, Perplexity, and Google AI one episode at a time.
02.
YesUsers Podcast
Real conversations with experts about digital growth and building products people actually want to use.
03.
LexDiscuss Cafe Podcast
Casual deep dives into legal tech, entrepreneurship, and the intersection of law and innovation over virtual coffee.
Let’s work together!
-
Phone
+91 96505 10773 -
Email
avi@getcito.com -
Address
GetCito Pvt. Ltd.
Sector 63, Noida,
Uttar Pradesh – 201301